Embraer
Praetor 600
Sales photography for Ten And Clear.
Ten And Clear
Laura Kazara · Vincent Veruchi
Praetor 600
Year 2020 · Super-midsize
KSRQ — Sarasota
Ascension FBO
7 days
From acceptance to final delivery
01 — The Brief
An aircraft of this class deserves photography that matches the engineering.
You're bringing a 2020 Praetor 600 to a market crowded with adequate, repetitive listing photography. Buyers at this altitude scroll past most of it. The opportunity is to produce a set that makes the aircraft read as the asset it is — not a spec sheet, but a piece of design.
That means light handled with intention. Composition built around proportion. Detail work that holds up under scrutiny. The kind of images that earn the first call.
02 — Approach
How we work.
The methodology comes from luxury residential and architectural work — properties where every angle, surface, and shadow is scrutinized by a buyer with high standards and limited patience. The discipline translates directly to aviation.
I.
Pre-shoot preparation
Aircraft positioning, sun angle, FBO coordination, interior staging notes. The day of the shoot is for execution, not problem-solving.
II.
On-site discipline
Methodical exterior coverage. Full interior walk — cabin, cockpit, galley, lavatory, baggage, storage. Nothing skipped, nothing rushed.
III.
Post — retouching
Color, contrast, and detail brought to a final-image standard. Clean reflections, accurate cabin tone, exterior surfaces that read true.
Marquee Reference
10 Tarpon Isle
Palm Beach. $150M — the largest residential sale in Florida history. Architectural documentation of an asset whose photography directly supported the transaction.
Construction & Craft
1420 S. Ocean Blvd
Manalapan. Sciame construction documentation. Methodical, detail-driven, technically rigorous — the exact discipline a $20M-class aircraft demands.
03 — Scope
The base package.
Single-day production at Ascension FBO, KSRQ. Built for the marketing set you described: a focused selection of hero images for the listing, supported by full interior and detail coverage for the broader package.
Travel, equipment, retouching, and delivery are included.
Praetor 600 — Sales Photography
$3,000
Flat · USD
01
Exterior coverage
Aircraft positioned on the ramp. Multiple angles, hero three-quarter, profile, nose, tail, and contextual environment shots.
02
Full interior walk
Cabin from both ends, seating detail, cockpit, galley, lavatory, baggage compartments, storage features.
03
20+ retouched finals
7–10 hero images selected for online marketing, plus the full supporting set for internal use, broker decks, and follow-up.
04
Private client hub
Delivered via a branded gallery for download, sharing, and ongoing access — no compressed email attachments.
05
5-day turnaround
Final images delivered within five business days of the shoot. Faster on request, given the active sales timeline.
06
Licensed usage
For Ten And Clear marketing, listing platforms (Controller, JetNet, broker network), and direct sales materials.
04 — Elevations
Optional add-ons.
Two ways to push the work beyond the standard market set. Either or both can be added to the base package.
A — SUNSET EXTERIOR
Golden Hour Session
+$500
A dedicated second exterior session shot in the final hour of light. Warmer skin tones across the airframe, dramatic ramp atmosphere, and the kind of frames that stop the scroll on Controller and broker decks.
- 5–8 additional cinematic exterior images
- Separate ramp window from daytime shoot
- The differentiator vs. competing listings
B — CINEMATIC VIDEO
Sales Film & Social
+$3,000
A 60–90 second cinematic sales reel plus three to five vertical cuts for social distribution. Co-produced with Josh Cohen — a director and cinematographer whose work elevates the film side of the production beyond standard listing video.
- Hero film for listings & broker presentations
- Vertical cuts for Reels / Shorts / LinkedIn
- Co-produced with Josh Cohen
05 — Investment
Three paths forward.
Choose the configuration that fits the listing strategy. The full production tier bundles both elevations at a $500 saving.
Base
Daytime exteriors · full interior coverage · 20+ retouched finals.
$3,000USD · Flat
Base + Sunset
Base package plus the golden-hour exterior session.
$3,500USD · Flat
Full Production
Base package + sunset session + cinematic video & social cuts.
$6,000Save $500 vs. á la carte
— Travel, equipment & retouching included across all tiers —
— Payment 100% upfront via secure link upon acceptance —
06 — Timeline
From yes to delivery.
Built for the sales window you described — sooner the better. The full path is structured to deliver finished images within seven days of acceptance.
DAY 00
Acceptance & payment
Proposal signed. Payment confirmed. Shoot date scheduled within 48 hours.
DAY 01 – 02
Pre-production
FBO coordination, ramp scheduling, sun-angle planning, interior prep notes.
DAY 02 – 03
Shoot day
Single full day on-site at Ascension FBO. Exterior + complete interior coverage.
DAY 05 – 07
Final delivery
Retouching complete. Images delivered via private gallery for immediate use.
07 — Terms
The specifics.
Kept short. Anything that needs more language lives in the agreement, sent alongside the payment link.
Payment
100% upfront via secure payment link upon proposal acceptance. The shoot is scheduled once payment clears.
Usage & license
Licensed for Ten And Clear's marketing, sales platforms (Controller, JetNet, broker network), and direct buyer materials related to this aircraft.
Travel & equipment
Included. No mileage, lodging, or gear line items added after the fact.
Weather & ramp access
If weather or FBO scheduling prevents a session, the shoot is rescheduled to the next available window at no additional cost.
Files & archive
Final retouched images delivered as high-resolution JPEG. Original RAW files retained by the photographer for archive.
Revisions
Adjustments to selected images included within the delivery window. Substantive recuts handled case by case.
Let's get the Praetor on the ramp and in front of the right buyer.